Keep clubbers together outside the club
How promoters create that feel outside the club?
An innovative way would be to use Ning – a website that allows you to create simple but stylish "social" pages online in a few minutes. You can manage members, post pictures, advertise events and even have a forum.
It won’t be the same as getting wasted in a club and being everyone’s best mate for a few hours, but it will help create a community around a night.
Which will get more like minded people through the door.