Wednesday, June 21, 2006

Can Sonique cut it for Azuli?

You would have thought the Sonique brand was well and truly dead.

Her 15 minutes of fame were back when pop-dance was at its millennium peak and for many her name will forever be associated with the fluffy, poppy end of dance music.

Which makes it odd that Azuli are using her to front a new Haji & Emanuel produced single: ‘Tonight’.

According to her website Sonique is still gigging, still making music (and good luck to her, she deserves it) and the track is doing well in dancefloor charts, but is her defunkt name the right one to use for Azuli?

How do they think it will help?

Chart success for their underground producers?

I'd like to know your opinion.