Tuesday, June 27, 2006

7 things The End (or anyone else) could do to improve

Club websites are crap. There is too much style over substance, reliance on big name nights or DJs for creating buzz and focus on information over conversation.

Luckily for us there is an exception.

The End in London’s clubbing site is a welcome respite from death by Flash.

What makes The End so good?

Firstly the layout looks great and is easy to understand. You can go where you want and get back without fuss or hunting.

But the real winning touch is the extras. You can go to The End’s site for the listings and hang around exploring stuff like the in depth DJ profiles while listening to their mixes, looking at the gallery or reading the interviews.

It’s nothing groundbreakingly amazing but it shows time and thought have been put in to what people want.

That said, The End still has some work to do to take it to the next level.

After all, modern marketing is about a 2-way conversation.

Here is how they (and any other club with a website) can improve even more:

Can you think of anything else? Have you tried these things and succeeded at other clubs? Let me know what you think.