Tuesday, May 02, 2006

Should DJs kill themselves?

We may not be sure what Bill Hicks thought of DJ’s but we do know what he thought of marketers:

By the way, if anyone here is in advertising or marketing, kill yourself. No, this is not a joke: kill yourself.

Maybe he would advise DJs the same because DJs are in marketing.

They are selling records as well as playing them. In choosing one tune over another they are advertising it's merits to a captive audience. That sounds like niche marketing to me.

But maybe Bill would give the DJs a break. After all there is a difference: DJs market by passion.

It’s marketing by a belief in a "product" that is so strong the salesman is actually using it at the time.

Not a bad recommendation. If only all marketing (clubland included) had that level of passion, maybe Bill wouldn’t have been quite as funny.

He probably would have been though.

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