Monday, May 15, 2006

The reason for this clubbing industry blog

Blogging has a bad reputation in business. It’s still uncommon to find business blogs, especially clubbing industry blogs.

Mike Sigers may have part of the reason why:

Business people can’t see the profit in blogging.

Mike attacks Bob Bly’s theory on why that is. Quite rightly too. But that still doesn't change the fact that there are not enough business blogs and there are no clubbing business blogs of note.

What we need to be asking is not: "How can we make this guy sound like an out-of-date idiot?"

Which is what Mike did in a very skilled way.

The question is: "What can we do to prove the power of blogging to guys like Bob?"

It seems the message is not getting through and blogging is still seen by many in business (especially the clubbing business) as the place for rambling about pet cats (damn you MySpace). Clubbing blogs are not seen as ways to make money, or even advertise.

Bob is just an example of the work we have to do.

We still have a long way to go.

Stick with this blog by subscribing and maybe we can get there.