5 reasons books are great at promotion
Which is probably the reason you should consider a book as a marketing tool if you work in the clubbing industry.
It doesn't matter if you do PR, marketing, promote a big dance music label, a small night in Sheffield or are trying to become s superstar DJ. It’s not hard or expensive to self publish, and you are enough of an expert in your field to do it.
Jim Logan, a marketer who knows what works, thinks real, hard copy stuff is simply more convenient. Which is good enough reason in itself.
But if that wasn’t enough:
Love – You can hold a book in your hand and it feels special: More than a flyer or a lanyard. People will love a book. Like vinyl, a book is highly keepable and will be treasured. It’s turning your brand into a Lovemark.
Passion – What better way to show the world (and the people you want to sell stuff to) that you are so passionate about what you do that you can write a whole book about it?
Reputation – People who have written books on subjects are considered experts. Experts command respect. Other people will turn to you for advice. A book could even have your competition paying you as a consultant.
Uniqueness – Face it, even if all the above is a massive lie, who else in the clubbing industry has written a book? Answer: You and Ministry of Sound. Not a bad list to be on.
A word of warning though. Make sure what’s in the book is up to scratch. Content, after all, is always king.
Need a hand with the writing? Get in touch with me and I'll be happy to contribute.