Thursday, April 20, 2006

Hi:Fi Festival - what we can learn

You already know that free mixes are great promotional tools. Not only for DJs, but also club nights, festivals and labels.

It’s a no-brainer – if you are involved in dance music you need to have mixes to give away. They give something for nothing and they showcase what is on offer.

But there are loads of places to go to get mixes and no guarantee of quality. How do you filter?

You could follow the example of the Hi:Fi Festival.

Hi:Fi has allowed us to run a mix on Gurn. It’s going up next week so keep your eyes peeled. (Why not subscribe and be the first to know?)

We will be letting our 46,000 email subscribers know about it and we are one of the top results when you search in Google.

In other words, don’t put a mix out there and hope people will come to you, put your mix where people can find it.

If you want your mix on then drop me a line.

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