Thursday, March 09, 2006

What is your reputation like?

What people are saying about you is more important than ever.

That’s why you should read this post by Andy Beal if you are involved in the clubbing industry. As he puts it:

Every single day, someone, somewhere is discussing something important to your business. Your brand, your executives, your competitors, your industry. Are they hyping-up your company, building buzz for your products? Or, are they criticizing your service, complaining to others about your new product launch?

How are you dealing with this?

Are you using all the tools at your disposal?

If you are not then you are missing a massive opportunity to get comments from the very people who love you the most.

And more importantly, limit the damage when something goes wrong (something always goes wrong).

As usual, if you want more on this subject then get in touch. I’m happy to give free advice if it helps make you a success.

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