Tuesday, March 21, 2006

What do you do with your regular fans?

Fabric don’t have a fan club, but they do have a lot of fans.

So why are they not building a community around them? As the church of the customer put it:

[a fan club is] a community of validation. It's official recognition of a relationship. It's a relationship network. It's a word-of-mouth ecosystem. It's the test-marketing forum for new ideas, products and strategies.

Does your club night or label or business have regulars? Are they in your fan club? Are they spreading the word without your interference? That’s what fan clubs do.

If not, don’t worry you don’t need to start making posters and badges. But you can make them feel special.

What ideas do you have for turning your fans into your salesmen?
Performancing