How Back2basics are spreading the word
The best one was a clever twist on generating a buzz about the night through groups of clubbers.
Instead of selling tickets directly in the traditional manner, he is planning on selling tickets in bulk at a cut price directly to clubbers so they can sell them to their mates. The seller gets a kick back and the power of peer pressure will boost sales.
If your mate asked you to buy a ticket to an event all your other mates are going to you would find it hard to resist. I know I would.
Loving the flyer for the event too. It tells a story.
By the way, does this system remind you of any other informal distribution system in the clubbing world? One that has worked pretty effectively over the years.