Content is filtered in, adverts are filtered out
We experienced it with the infamous Glastowank which spreak like wildfire. Pete Tong also agrees.
Stuff like this shows that the most important tool of any promotional campaign is the quality of the content. Music, websites, radio, blogs, club nights, EVERYTHING.
That’s why we are constantly striving to make our content better, more interesting, funnier and downright great. It’s paying off with a big spike in people visiting the site.
People are in contact with thousands of messages every day and they are filtering you out. What are you giving them that gives them a reason to filter you in?