Tuesday, March 21, 2006

Content is filtered in, adverts are filtered out

People, especially clubbing people, are very savvy to ‘marketing ploys’. They also love great content. A great message will spread by itself across clubland.

We experienced it with the infamous Glastowank which spreak like wildfire. Pete Tong also agrees.

Stuff like this shows that the most important tool of any promotional campaign is the quality of the content. Music, websites, radio, blogs, club nights, EVERYTHING.

That’s why we are constantly striving to make our content better, more interesting, funnier and downright great. It’s paying off with a big spike in people visiting the site.

People are in contact with thousands of messages every day and they are filtering you out. What are you giving them that gives them a reason to filter you in?

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