Monday, February 13, 2006

The twice as good rule

James Kew understands how important it is to wow people.

He might be talking about MSN Virtual Earth, but his point is just as relevant to any aspect of the clubbing landscape.
If you want to be adopted enthusiastically, you’ve got to be twice as good as what’s gone before. Put more bluntly: you’ve got to wow people.

What is your equivalent of the ipod?