Monday, February 27, 2006

The power of the thank you note

Have you ever had a thank you note?

I bet that if you have you remember it vividly. Short or long it’s one of the most personal and powerful methods of communication on the earth.

It makes a connection. It’s polite. It makes you stand out. It shows you took some time and it’s the right thing to do.

You need thank you notes Whether you are a club promoter, a clubber, a DJ, a record label executive or a record shop owner. Chances are you have someone to thank.

Chances are they will remember you with a warm glow if you thank them sincerely. Which will make your life so much easier. It doesn’t have to be an essay (two sentences is plenty). It doesn’t have to be for anything particularly wonderful (a job well done is more than enough reason).

It does have to be hand written.

So remember what your Mum taught you and start making a thank you note part of your daily routine.

Want to know how to write a good one? Email me or get me on MSN (both are david [at] gurn dot net) for a 100% free guide.
Performancing