Please complain, we love it!
He calls it Flipping the Funnel and if you care about club or label promoting you should read his e-book.
Most people won't read it.
Even less people will act on it, but before long everyone will need to do it to remain relevant. Traditional marketing techniques are become less and less effective (ipods replacing radio for example) and tools like Del.icio.us, Squidoo, Flickr and even Gurn are becoming the main sources of information and word of mouth advertising.
How do you tap this?
Over a few posts, I'll be taking the time to show you a few ways you can use these (and other) new methods to get your customers shouting about what you do. In return I will ask you to feedback to me in as many different methods you can think of.
Just to get you started here are a few ideas:
- Sign up for del.icio.us and bookmark some of your favourite clubbing websites so others can find them easily.
- Create a Squidoo Lens about your expertise. ("Everyone's an expert")
- Upload a gallery to Gurn
- Start a blog inviting comments from clubbers
- Write a music review and comment on others reviews