His lens contains information about Futurhood - his promotional service, pictures of his events, links to the clubs he works with, blogs and clubbing news. Powerful stuff.
Imagine if every club and record label did the same thing. It’s highly targeted, easy to find and simple to update.
You are selling yourself by sharing your knowledge. More powerful stuff.
The only criticism I have is that he doesn’t use Gurn for his news feed!
What innovate ideas do you have to develop "word of mouse" marketing?