Wednesday, February 08, 2006

8 ways to be memorable

How do you make repetitive beats memorable? You don’t settle for anything less than exceptional. Drugs alone are not going to do it. Sorry.

I have talked about why we need to wow clubbers in an environment that naturally wows people anyway. Now you need to know how to do it.

Here are a few ideas.

  1. I bet you have a load of phone numbers that you send clubbing information texts to, or a mailing list that you fire out ads to. When was the last time you phoned one of the numbers or personally emailed someone to ask how their night was?
  2. If the girls are clubbing, the boys are clubbing.
  3. Write a better press release. It’s not that hard and it makes the difference between standing out and being part of the crowd.
  4. Has anyone every slagged you or what you do off on a clubbing message board? What did you do about it? Did you threaten a "team of lawyers" on them? If you didn’t grill them for more information you are missing a chance.
  5. Do you know who your "salesmen" are? Not the guys selling tickets/records/whatever directly for you. The kids on the street who are setting trends and making it cool to go clubbing and be involved with you. If you have had any success in clubbing you are totally reliant on this small number of people. You should be appealing to them so the others follow. Hint: My MSN/Skpe is on the sidebar over there, should you need a hand.
  6. Do you know the difference between making something happen and hoping something will happen? The clue is in how passionate you are about it. Why does no-one else care enough to have a clubbing blog?
  7. "A man without a smiling face must not open a shop" – Chinese proverb via Tom Peters (pdf).
  8. What are you doing that nobody else is? And don’t give me any crap about having the best customer service in the business. Your service sucks, our service sucks. Everyone’s service sucks.

These ideas are not a coherent plan or theory on how to bring the wow factor into clubbing. They do have a theme though.

Don’t settle for average. Be excellent and make clubbers say "wow".

This is the second in the "Wow Factor" series of posts. To go back to part one click here.

To move on up to part three click here.

Picture shamelessly stolen from the excellent headrush

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