Monday, February 06, 2006

5 tips on how to start a clubbing blog

Everyone is always saying how easy it is to setup a blog. It isn’t, it very hard work indeed.

Actually, that’s not strictly true. It is easy to set one up using a free service like blogger or wordpress. The hard bit comes after that. How do you keep it going and make it something that people want to read and look at?

Most blogs never make it past the first seven days.

It seems a lot of people are motivated to write a blog for a lot of reasons, but when it’s not an instant success a large chunk of those people just give up. As I want to see more clubbing blogs from people inside and outside the industry I thought that you would be interested in my cheat sheet to setting up and maintaining a blog.

1. Know your audience.

A lot of blogs talk about themselves. Most people are not interested in hearing that, they want something for themselves. So ask yourself, who am I writing for?

This blog is aimed at anyone interested in clubbing like clubbers and promoters, especially (although not exclusively) those who use You, on the other hand, might want to write for the customers of your record label, or to stay in touch with your clubbing mates or to the clubbers who go to your night.

Whatever your audience, try and work out what those people want to read and write for them, not for you.

2. Write some posts first.

Think you have plenty to say? Want to look like you have been blogging for a while and not a fresh faced newbie?

I suggest that before you start you write at least 10 posts. If you can’t come up with 10 posts over the period of a couple of weeks how are you going to keep posting? Don’t hit the ‘register’ button at blogger until you have something in writing.

3. Keep posting.

If you don’t keep things up-to-date people have no reason to come back to you. A good blog is updated regularly. It’s easy to procrastinate, miss a few days posts and give up.


Instead, commit to posting new stuff, ideally every day. Some people benefit from planning a specific time to blog and writing a few posts at once. Whatever works best for you make sure blogging fits into your routine. A blog is for life, not just for Christmas.

4. Be patient.

Unless you are very lucky or are catering to a very small audience it takes time to build up some readers. Don’t worry if your blog takes a while to get noticed. If you are writing decent quality stuff regularly people will start to find you.

Install some monitoring software to find out how many people are visiting but don’t check it every 5 minutes. Instead of hoping you will get 100,000 hits in you first week, set yourself targets to grow by a certain percentage every month. Blogging is a long-term thing.

5. Participate.

Blogging is two-way communication. It takes time for people to find you but you can speed things up. Find other blogs and websites in your area (hey look, here is one on clubbing). Comment on them and their forums and link back to them. Reply to any comments on your own blog.

If you are in the clubbing business you can use your main website and mailing list present yourself to the people you want to read your blog. If those people love what you do they might be inspired to setup their own blogs and suddenly you have a little network of interconnected people all talking about the stuff you are interested in.

Pretty cool, huh?

If you are a clubber, a club promoter, a record label boss or just someone who like dance music and clubbing then why not join me in setting up a blog? With this guide you can do it right, and I can feel a little less alone out here.

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