Lessons from a sales campaign
I have mentioned before that the middle ground is the most dangerous. So what did we learn from the campaign to take into the next one?
- It's time to start improving both the quality and frequency of content. It's good for SEO, good for our members and positions us as a quality product to our advertisers.
- We need to build more long term relationships with customers. Simple sales/service techniques like staying in touch with potential and current clients are priceless. Especially in a market as crowded as clubbing websites
- Take our eggs out of one basket. We have started to offer downloads which is a great start, but we need to look at areas where we can get more revenue such as memberships, business to business services, streaming content, products and even Adsense.