Wednesday, December 28, 2005

The silence is deafening

Feedback is the most disheartening element I have come across so far.

We have a hardcore of users on the forum who seem to hate everything we do. I can ignore them without worry. First, they are not 'clubbers' in the sense they don't go out clubbing as much as they used to so they don't make up our most important audience. Second, if they didn't hate something new then I would worry. They always hate the new stuff.

My big worry is the lack of feedback from our core clubbing users - those who read the features and interviews, look at the gallery, join up every day and go out every week.

So my question is this: What can we do to improve the interaction between us and our members?

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