The silence is deafening
We have a hardcore of users on the forum who seem to hate everything we do. I can ignore them without worry. First, they are not 'clubbers' in the sense they don't go out clubbing as much as they used to so they don't make up our most important audience. Second, if they didn't hate something new then I would worry. They always hate the new stuff.
My big worry is the lack of feedback from our core clubbing users - those who read the features and interviews, look at the gallery, join up every day and go out every week.
- They don't generally post on the forums or the comments section.
- Our email inbox is full every day with PR fluff but hardly any clubbing related feedback from users (or requests for guest lists which is the most surprising).
- Hardly anyone adds their own tune/album reviews.
So my question is this: What can we do to improve the interaction between us and our members?