Monday, November 21, 2005

Passionate users, apply here.

PR companies love getting in touch with us. It's a good deal, we get content and the artist, or label gets free publicity within a specific group of people. What that seems to lead to is loads of interviews and hardly any other stuff.

Interviews are OK. Some of them are pretty interesting, but they tend not to be very popular on the site, and often they are just fluffy and dull. That's no fault of the interviewer or the interviewee, it's just there is nothing more to talk about than whatever the person is promoting. Then it becomes a free advert and no-one is interested in that.

So, what I have been trying to do is encourage both our contributors and the PR companies to think harder. At the moment I'm pushing our features section. For me this is one of our strongest sections and has the flexibility to produce some really interesting stuff. It's much harder to produce a lazy, half hearted feature than a lazy half hearted interview.

At the moment (as you can see from the lack of features) this is proving hard work. I'm asking people to think a bit differently and so far not many have taken up the challenge. My plan is to keep pushing people in the direction of writing features, with the ultimate aim of one new feature a week. One a month seems to be the average at the moment, and for a fast paced enviroment like this, that just is not enough.

All Gurn really needs is people who feel strongly about a topic that can be related to dance music or clubbing. If someone has a point to make, we can structure it. What we can't do is come up with the passionate opinions and ideas all the time. We need contributors as much as we need PR companies. If you feel you can do that, then get in touch or just email me.

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